Why Alara+Zane? When people ask me how I came up with the concept of Alara+Zane, or why… It’s hard to know where to begin! It’s so much more than a store, or a play space. It was developed with passion for creating a place of wonder for kids, a place where parents can learn (from a new song or book, to their questions about sleep, nutrition and everything in-between), a place to host the perfect birthday party, and a place to find the cutest outfits.
As a mother of a 1 and 4-year-old, I know first hand the roller coaster ride of emotions that can happen each day. I know that getting out of the house and exploring new places is priceless for both caregiver and child. I also know that there is nothing better than feeling reassured and supported as a parent. And… if you’re like me and love to shop for people, it’s so much more fun to touch and feel the fabrics, smell the products, and ask questions about what your deciding on… something you just can’t do online.
Speaking about shopping… does your toddler accompany you happily? Depending on your baby or toddler’s personality, it can really be tricky to shop. Creating a space that was toddler friendly, open, and inviting was key. I wanted a place that made me feel happy when you walked in, and where you could guarantee a pleasant shopping experience. Even more than that I wanted to provide unique trend forward styles, organic apparel, well-made shoes, ecofriendly toys, and products that were safe for babies’ skin. I love to research! Analyzing runs through my veins… so I am dedicated to finding the best, and therefore love the boutique feel. You can always uncover something new.
Now on to play: I love the museums and play spaces we have in Raleigh, but I felt there was a need for more. Something smaller scale than a museum and a place that offered quality toys, fun interactive elements, engaging story times, educational crafts, and science exploration. My husband and I wanted a place that felt like a second home. We also wanted to create a place where our community of parents and caregivers could come together and have new experiences, develop new friendships, and create lasting memories.
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